Category Archives: Uncategorized

Holiday Cookie Binge Recipe

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Ingredients:

3+ lbs unsalted butter (“European style” preferred)

1 bag unbleached flour

sugar, sugar, sugar (white, brown, molasses, crystallized, powdered, candies…bring on the sugar)

1 bag 99% cacao, unpronounceable, super snobby chocolate chips

accoutrements of your liking: walnuts, pecans, rolled oats, seeds (poppy, sesame etc.), spices, jams, and so on.

a pinch of self-loathing

baking tools (cookie cutters, rolling pins, etc.) that are at least 20 years old

10-12 hours to kill

a partner in crime is ideal, but not necessary

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I rarely bake. I swear. This year, for some reason, I found it necessary to make 6 batches of holiday cookies: several sets of Sunset’s big oatmeal chocolate chip cookies (the old standby), snickerdoodles with cardamom (which kinda sucked), shortbread with jam, and gingerbread reindeer. Actually, I kinda blame a friend for starting the obsession by inviting me to her cookie exchange.  I love using my mom’s and grandmothers’ baking stuff that I remember from my childhood. The worn grooves on the rolling pins and scratches on the cookie cutters really feel like the holidays, you know?

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Hoping you had a fun holiday binge of your own that your thighs and bum now regret.

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oh man, way to party foul, Instagram

Just as I was finishing up a nice little blog post about all the fun social connections and playful experiments that can happen on Instagram, they go and change their Terms of Service and piss everyone off. I saw people dropping like flies yesterday, announcing their departure from instagram before the new year. We’re talkin heavy hitters: an art gallery owner (who posts artists’ work and updates about the gallery), an anthropologist at Intel who has written extensively on technology, design consultancy founders, startup founders, people whom I respect. Without the people, Instagram is nothing. The reason I loved it is that so many people were using it openly. I could be in a design firm in Berlin one moment and a design school in Tokyo the next.

And then this…

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Damn it.

As someone who wrote about technology trends and privacy at her previous job, I know the importance of taking a stand. Users have to quit services to protest unfair data usage. The company benefiting from user data is rarely the user’s advocate unfortunately. I get it.

And luckily, I think most of the people I’m following are going back to Flickr (which I thought was done for sure because last time I was there pulling images for a presentation, all the photos I picked were from 2009.) It’s back baby! Part of the appeal is that they let people choose their own copyrights.

For expert takes on the Instagram fail see: NYT’s What Instagram’s New Terms of Service Means for You and Mashable’s less subtly titled Instagram signs your life away.

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Time savers (& other baked goods)

You have to have time to figure out how to save time.

A rockin Saturday night to me means making bereshke (kinda like a pierogi). It’s fried dough stuffed with goodies – potato, ground beef, or jam, they’re super versatile. I’ve found most people (as in peoples) eat some kind of stuffed fried dough thing, and this is ours.

The recipe comes from the old country, from a woman called Cordelia. And we were chatting about how ingenious the recipe was and how quick and easy it was. We realized that a lot of great recipes come from this same village area. And maybe the reason these women figure out the best recipes, fastest, most delicious – basically the most bang for your buck – is that they had nothing but time to figure it out.

What we do with all this time we are saving is another question. But thanks Cordelia, for taking the time to figure out great bereshke so we don’t have to.

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Take an Umbrella, Leave an Umbrella

“I hate umbrellas,” the woman behind the counter sighs as she chats up the regulars. “They’re expensive and cheap. They cost money but then break really fast. I actually have a great one that I refuse to use on a windy day.”

I feel the same way. Most umbrellas are crap quality and cumbersome. Could for sure use a redesign.

Until then, I’ve implemented a “take an umbrella, leave an umbrella” policy that seems to be working nicely for me. Umbrellas are forgotten things. We leave them in cafes, stores, buses. If you see an unclaimed one, it’s yours. That’s the policy. Because you know you’ll forget it somewhere sooner or later.

I found this umbrella in the Paris metro, line 3.

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I found another umbrella in a taxi cab in San Francisco that I then forgot 2 months later in, yes, a different taxi cab.

The only caution I give to you dear reader is please do not treat the umbrella stand in store/restaurant entries like the penny jar. Those probably do belong to somebody, and it’s pretty sheisty of you to take one of those. Any other umbrella that is forlorn in public space is up for grabs, according to me.

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Are Designers Masochists?

I like to say the difference between art and design is restriction.

Designers shy away from calling themselves artists because it somehow has a negative connotation. “Artist” gives people a mental image of a smelly man in a beret madly splashing paint on easels. But technically designers are artists. I don’t want to get into the whole “what is art” thing. Let’s just say everything is art. Anything that someone makes and then says “this is art” is art. Including taking a dump in a bucket, okay? (I know how you think.)

Essentially, fine art doesn’t have restrictions unless they are self-imposed. I know you can argue against this, such as art created for a client or public art made for a city.

Could this look anymore phallic? Yes, by adding balls on the bottom.

Speaking of dumps

But basically, fine art does not have to have a main goal or even idea. It can just be.

This idea scary for designers. Counterintuitively, it seems the more restrictions, the easier it is to design interesting work. You can only use two colors? Sweet! The book needs to be 3″ x 5″? Awesome! In the words of John Cougar Mellencamp, it “hurts so good.”

I once wrote a report on Walemar Swierzy and the Polish poster. He was a graphic designer in the late ’60′s, early 70′s in Communist Poland.

“Midnight Cowboy” Polish movie poster

In an interview he said that the downfall of Communism had a terrible impact on poster art. Since under Communist rule he couldn’t use violent or sexual shock value, he had to rely on his strong portraiture and fine art background to catch the viewer’s eye. He bridged that gap between fine art and graphic design because back then of course, many artists were graphic designers.

Yes, it is only recently that graphic designers actually starting calling themselves graphic designers. Graphic design was only really a thing starting in the 1900′s, not that anyone called it that. This was when color images could finally be cheaply and accurately reproduced.

Mucha’s advertisement for Job cigarette rolling papers

Toulouse Lautrec’s ad for the Moulin Rouge

Yes, Toulouse was a graphic designer. Artists were commissioned to make advertisements for products, shows, and events– the normal media for graphic design today. Graphic design was how artists paid their bills, and they weren’t always happy about it either. Like James Harvey. Harvey was an abstract expressionist in the mid ’60′s, when abstract expressionism was not in style anymore. His day job was, among others, designing the Brillo box packaging. So imagine his surprise when he walked into a not-yet-famous Andy Warhol exhibit and saw his own design on display.

Andy Warhol with Brillo Box installation

Hundreds of oversized Brillo boxes filled the space. But while Warhol was fascinated by commercial art (or graphic design), Harvey was disillusioned with it. This is understandable since his agency would say things to him like, “But couldn’t you give us something that looks more like Tide? Make it look like Tide, but make it different—but make it look like Tide.” I mean how many times have graphic designers heard that? So Harvey could not care less for his Brillo box design, or that Warhol was essentially ripping it off, or even for pop art in general. Andy Warhol made people question if fine art could be mass produced. Which means could graphic design be art? And yes, obviously it could. He didn’t even touch many of his own pieces. I mean he even called his studio “The Factory.” Here is that great Print Magazine article about said Brillo Box installation.

The fine art and commercial world is an incestuous relationship.

Did you know that Dali designed the Chupa Chups lollipop logo? I know, crazy right?

But now, people like to create that distinction between designer and artist.

I used to think that graphic designers were less creative than fine artists since they needed these restrictions to thrive on. Why can’t we just make cool shit up from our brains? But now I don’t think it’s a matter of one group being more creative than the other. People just think differently.

My point is that I am tired of artists and designers creating a bigger separation between themselves than necessary. That goes for all art disciplines. When we allow overlap is when things really get interesting.

Julia’s house (Assyrian lessons from a 3 yr old)

This is a couple weeks ago. Seana’s in town and we go visit our cousin Natasha and her 3 year old Julia. Natasha has a little bit of work to do so we offer to watch Julia so she can finish (and so we can get on with the drinking and eating).

Julia is smart as a whip and has so much energy, that between her and Russy, the Russell Terrier in the house, I have to take a knee. We bounce from hide-and-go-seek to drawing to trying to figure out which one of the eight remotes will play Kung Fu Panda in the span of about five minutes.

In the middle of this, Julia stops abruptly and asks, “Can we talk in Assyrian?” (Of course, saying this in Assyrian.) Seana and I nervously make eye contact and shift attention back to her. How do you explain to the child that you kinda sorta understand, and can say a few words but don’t really speak well? Actually, I did learn how to say, “I understand Assyrian, but I don’t speak” for just such an occasion. So I try it out on her. “Anna barmuyan suraiya, eena lemson robba sotan.” Yeah, that’ll do the trick, I think.

Hmm. How to describe Julia’s expression? She’s contemplative, as if she’s smelling a little stinky piece of cheese. She looks a little sad for us. Also, confused. But careful. The responsible adults in her world are at least bi-lingual and I worry that she thinks she’s gaining the upper hand.

She remains quiet, as if calculating her next move. Poor thing. We’ve put her in a terrible position. She can speak both and prefers to mix and match. Actually, she speaks an adorable hybrid of Bay Area English and Urmeznayeh Assyrian. Julia overhears when I tell Natasha, “she’s so cute,” and insists through her teeth (again in Assyrian), “I. am. not. cute.” She’s in an Assyrian-speaking household, we should be the ones adapting, making her feel comfortable. I mean, she’s 3 for Christ’s sake.

So, Seana and I throw out some Assyrian words we know, stumbling and groping for meaning like a drunkard pulling an unfinished cigarette butt from the gutter and putting it to his lips. “Boucta…um…shapirta brati. hmmm.” “Itakh kha snack?” This isn’t going well. Julia first looks at me and then at Seana. The tiniest downward angles form the corners of her mouth. Again, the flared nostrils. Pity? Disgust? Nah, I think confusion will cover it. But then, just as suddenly, she turns her back to us and continues chattering away, still drawing easily from Assyrian and English, focusing her energy on more important matters – Kung Fu Panda.

you want us to speak what?

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The Youth, they run oh so much

Young people run places.

This might seem like a discovery to you, but I was surprised. At 29, I thought I was young. But when I find myself in a situation where I am faced with 20 year olds, I realize that I am indeed not oh so young. Hooray for me. Two examples to back my claim. Example 1: I was recently at a bar in New York where most folks were in their early 20′s. I noticed that they run places. I know they’re not all late for an appointment. It’s Saturday night, their friend is just on the other side of the bar, and yet they run, sometimes gallop and leap, to them. I walk. Example 2: I was just at a concert at the Shoreline in Mt View. Sitting in front of us was a big group of high schoolers. They took pictures of themselves with their phones every 20 seconds or so, everyone cuddled with each other, drank PBRs to be ironic, and smoked weed, a lot of weed. And they could not sit still. Cuddle, photo, sip, drag, jump up, change partners and repeat. Whenever they would leave the group to go buy food, drinks, or go pee, they ran. Sometimes skipped, but mostly ran.

I know I sound like an old curmudgeon and I’m not trying to pass judgment, I was simply amused and befuddled, because as I mentioned earlier, I thought I was young, but watching these truly young people in their element, with their friends having fun, running places, with so much energy, I can say with confidence that I am no longer a part of that group.

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Commune Livin: Part 2

In case you missed it, I recently wrote about the dangers of corporate purgatory and to possibly combat the inevitable dead-inside feeling by obviously, joining a commune. As promised here is the second part of that post. Mostly when I think of living in a commune I think of naked frolicking so I decided to interview someone who has actually experienced it first hand. Turns out there was some of that, but other stuff too.

The uber cool lady I interviewed, let’s just call her Sunshine, started and lived in a commune called the Chicken Coop. This was 1974. She made it clear that there was not some political or ecological reasoning for starting the commune. It was her husband’s idea and being the groovy laid-back lady she was in her early 20′s, she figured, sure, why not? It was just a group of friends or soon-to-be friends living together. Like a non-lame version of a frat or sorority. They weren’t doing weird stuff like dancing around a fire naked . . . okay maybe a little. But nothing weird like goat slaughtering. Okay, there was some of that too. But it wasn’t a sacrifice or anything, it was just for food. On starting the commune Sunshine says, “I don’t think we had any glorified ideals or anything like that. I think we just all thought it sounded cool.”

This is what commune parties look like. Observe their alien rituals.

The Chicken Coop was named so because, well, it was a chicken coop. Or at least it used to be. Apparently one of their friend’s parents owned some land with a chicken coop. They raised chickens for many years but for one reason or another they stopped and the coop stood there empty. It was 2/3 the length of a football field with three stories. They had to of course do quite a bit of work before it was livable. Originally, there weren’t really any walls, it was all open but with a roof. So they started building. “But first we had to shovel out, like, four inches of chicken shit.” Gnar bags. The first floor was the common area with a kitchen, a laundry room, and a library which Sunshine affectionately remembers. There was even a sauna. The second and third floors were divided in sections so each person or couple had their own room. There was no TV but yes, there was electricity and running water from the spring nearby. They had a “beautiful outdoor shower. I mean, it was wonderful to go out there.” A while after they left the commune “somebody who was very modest enclosed the shower and we all felt like that was kinda sacrilege.”

So let’s talk about the nudity. Obviously, with the open outdoor shower, they couldn’t be bothered with modesty. Lots of gardening in the nude. Skinny dipping in the river. Why not? We (as I interviewed Sunshine, we drew a little crowd) were concerned about dangling genitals and things getting caught in machinery or scraped by blackberry bushes. Others seemed more concerned about hygiene. “That’s why we went skinny dipping in the river with our Ivory soap!” Sunshine exclaimed. The neighbors weren’t too thrilled with their skinny dipping and the cops were called a couple times. But Why? I whined. What’s wrong with nudity? “Oh I dunno, they’re just prudes.”

She continued, “I don’t think it’s like we were all thinking oh let’s be nudists. I don’t know, it just sorta came easy to not have to put your clothes on for everything you did . . . I honestly never ever would have classified myself as a nudist. But you know, turns out we did a few things in the nude.”

And then there was the toilet. Oh, the toilet.

Her husband decided to build a Swedish Clivus composting toilet. There was no real toilet of course, it was a squatting kind of situation. “And I think we had a curtain.” It’s a bit difficult to wrap my head around but the tank reached up to the second story. There were different compartments so you could put organic materials and sawdust in it. Yes, they actually composted with their own poop. “It was a luxury compared to what we had before.” I won’t go into it but I think it involved a bucket.

The first person to live in the Chicken Coop was a hitchhiker that none of them had ever met before. They picked up a guy who became a life long friend. He was from out of town and needed a cheap place to live. This of course would never happen now, but this is how many people came to the Coop. From here or there, and none of them were murderers. Crazy! The Chicken Coop held about 15 people, all adults, some couples and no children. There were communal meals. “You saw what needed to be done and you did it.” Whether it was gardening, canning, or cooking, everybody just pitched in.

The real live grounds of the commune

I started to realize that there seemed to be a little hitch in my plan of commune living. Sunshine had to have a real job. She ended up waitressing in town. However, she slowly started to remember that she seemed to be one of the few that did work outside of the commune. “Maybe I was the only person who had a job.” The only utility they had was an electric bill and possibly the property taxes. I asked the group of us if there was anyway to do it without money, so essentially, without working. No, they responded. But it also mattered at what level you wanted your life to be. Like rustic or really rustic. Like Amish rustic. “Maybe you could barter,” Sunshine reasoned.

Well, eventually the party had to come to an end. Sunshine and her husband lived there for three years and left when she was about three months pregnant. Not surprisingly, the Chicken Coop was not a great place for pregnancy and raising children. The commune went on without them. For a long time actually. One of their Chicken Coop friends bought the commune, a different one bought it from him later. Since then, the building has been torn down, someone put a house there.

So did you like it? I asked her. “It was interesting. I’m glad I had that experience to live in the Chicken Coop. I’m glad it was only three years.” She went on, “I didn’t know who I was back then. I just kinda went with the flow.”

When asked if she would do it again. Sunshine quickly responded, “No, I don’t have the temperament for it,” with a laugh. When asked what she thought the good parts of it that you couldn’t get from conventional living, she eloquently said that for better or worse, there were always people around. Whether you wanted help with a project or just wanted company, there was always someone there. While I was conducting this interview we were at a BBQ at her house. Somebody else was doing dishes, others were outside by the fire pit. I slowly started to realize Sunshine had already taken the point of commune living– community, and incorporated it into her life. Sunshine’s house now is the party house. People gather there and friends and family are always coming in from out of town and visiting. We play games together, drink together. Best part, there is almost always a beer keg on tap. For better or worse, there are always people around.

So money wasn’t really the point. Sure, it was a cheap place to live, but it wasn’t about that. It’s about working together and making everyday tasks more enjoyable. So do I still want to join a commune? I’m not sure. I wouldn’t mind living a chateau in the French countryside with my friends and family. Honestly, it seems more natural to do things in a group. Our corporate American lives are so lonely. I think that’s the worst part. You’re in your car by yourself, you go to work and sit at your desk with your headphones, then you drive home by yourself. When you’re home, you’re too tired to do anything social. Like Sunshine said, there were always people around to help you with a chore or just hang out. Sounds great! As long as there’s a toilet. Like, a real one.

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Big Apple Shrinks, Cause Unknown

The last time I was in New York was in 2006. I was 23. I had just graduated from college with a degree in art history. I did not own a computer or a smartphone – papers were written on computers in the basement of the school’s library. I was making about $200/week as an intern at the Studio Museum in Harlem, and my mommy and daddy paid my rent and tuition. I thought living in New York was hard. I shared 400 sq ft with a roommate. I never had money. Winters sucked. People were hard. cold. I was ready to leave.

And leave I did, without looking back until last week. 2012, six years later. I went back for a 5-day, fashion & art-filled, girls-only long weekend. And to my surprise the city felt welcoming, warm, and above all extremely small. The blocks felt shorter, things felt closer together, and the strangest part, the buildings shrank! For example, the Washington Square Park arch and the Brooklyn Bridge, tiny. Magnificent still, but quaint and charming. How did this happen? I wasn’t a little girl when I was last here, you know how you revisit the house you grew up in as an adult and you feel like a mighty giant…that wasn’t the case. (Sure, maybe I’m fatter now, but bigger? doubtful.) With the help of friends I have formulated 3 theories:

1. The smartphone shrank New York (Kyle’s hypothesis).

Don’t know where you are meeting your friend for lunch? Can’t remember if the Whitney is on 5th or Madison? Does the A stop at 14th street? In 2006, not knowing one of these answers could have derailed a whole afternoon. In 2012, whip out the phone and I have my answer in seconds. City maps, subway apps, visitor information, restaurant reservations, texting your friend that you’ll be late, sharing photos on FB, Instagram, Twitter, all done so quickly, so easily. The city is manageable and friendly.

2. Personal experiences shrank New York (Nicole’s hypothesis).

Time I’ve spent visiting other, larger cities, getting older, having more money, and various life experiences might be making New York feel easier this time around. When I moved to New York in 2004, I had just finished studying abroad in Bordeaux (which has two main streets) and Florence, which is about as old-worldy and quaint as can be. Since then, I’ve traveled a little bit more. I’ve gotten a master’s degree. Worked and made money. Perhaps I’m more confident, which makes people more confident in me?

3. The vacation effect shrank New York (Odette’s hypothesis).

I don’t think my mom mentioned it specifically this time, but we often discuss how being on vacation makes one feel all warm and gushy towards a place. As we sip sparkling wine and look out over the park, we think, “I could get used to this.” No agendas, frickin’ perfect weather (sunny with a breeze, 75-80 degrees), eating and drinking to our heart’s content, museums and shopping every day. There was no pressure to be on time, to meet deadlines, everything felt easy and therefore, more manageable, even the size of buildings.

Maybe it was one of those reasons, something else (like the city is actually shrinking!?), or a combo. Whatever the reason, I can’t wait for my next trip out there.

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Market segments slice us up: why I care little about your age, race, sex

I hate market segmentation. At best, it’s boring. At worst, it’s misleading. I don’t trust it. I especially hate using market segments for small studies. How much do you really have in common with someone just because they are your same age and race? And why should I care? I’m not talking about cultural identity, that’s a different story. I’m not talking about large studies. Market segments can be OK when we’re looking at 1000s of people. The US census is a good thing – how much are people making, what is their education level, is this skewed by race or income etc. Great!

I’m talking about making and selling products to me and some other folks just because we’re the same on paper. I do research studies of small sample sizes for companies to give them information about their customers’ lives and daily experiences in order to help make good products and services for them. I’ll interview 6, 20, maybe 40 people to get a sense of their daily lives, their struggles, their goals and whatever else they feel like is worth sharing on a particular topic – anything from driving sedans to eating organic foods to using office furniture…whatever the company wants to know more about.

Why market segments suck ass for small sample sizes is that they’re not representative of the larger population. Let’s say my project was to study writers who publish articles online. I might interview a handful of writers with a wide range of backgrounds – range of years of experience, age, ethnicity, gender, location, topics they write about, ways they publish – I want to catch a wide variety. I want to look at a big range because similarities will be all that much more interesting if we compare people that initially appear to be different. If ten writers of different backgrounds tell me, “it takes 2 years of  publishing for free before anyone will pay you,” now, wow, that’s surprising. The juicy part is looking across market segments and arbitrary categories to get to the meat of what people are saying and doing. I couldn’t take three of those writers who happen to be black and who happen to write poetry and say, “black writers write poetry.” It’s not true, it’s not representative, it’s misleading.

 
And that’s why small, qualitative studies aren’t good at answering every type of question. If you want to know how big the market for self-inflating soccer balls is, I can’t help you with small samples. If you want to know what some barriers to exercising are in suburban American, then, Hello, My name is Ethnography. But don’t ask me for barriers to exercise and then ask how many people I talked to own soccer balls, and oh, were they Hispanic? Sigh.

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