Thinking on Microinteractions

I just read Dan Saffer’s Microinteractions: Designing with details a great, straight-forward approach to thinking about design details in any given user experience design. It got me thinking about my own UX preferences as well as past pleasant and painful interactions. But first, “What the heck is a microinteraction?” you might be asking yourself. It… Continue reading Thinking on Microinteractions

Why This Anthropologist Loves (and is frustrated by) Design(-ers)*

*Warning. This is a guise to promote the app, Design School Cheats, which I helped create with the lovely and talented Cara Oba and Kyle Oba of the design shop, Pas de Chocolat. At this time, it would be appropriate to visit iTunes and download it. The first section “LOOK” (like a designer) is free.… Continue reading Why This Anthropologist Loves (and is frustrated by) Design(-ers)*

Market segments slice us up: why I care little about your age, race, sex

I hate market segmentation. At best, it’s boring. At worst, it’s misleading. I don’t trust it. I especially hate using market segments for small studies. How much do you really have in common with someone just because they are your same age and race? And why should I care? I’m not talking about cultural identity,… Continue reading Market segments slice us up: why I care little about your age, race, sex

Job Description Difficulties

When you meet someone new in the US, usually the second question out of their mouth is, “So, what do you do?” No matter what I say, 95% of the time I get a blank stare in return, and I’m tired of it! I’ve tried switching up my responses, gauging what the other person might… Continue reading Job Description Difficulties