I hate market segmentation. At best, it’s boring. At worst, it’s misleading. I don’t trust it. I especially hate using market segments for small studies. How much do you really have in common with someone just because they are your same age and race? And why should I care? I’m not talking about cultural identity,… Continue reading Market segments slice us up: why I care little about your age, race, sex
Tag: services
Over-personalized. Google, I need some space.
Google’s constantly being praised and criticized for its products and policies. This means it’s right where it should be, on the edge, always pushing the boundaries of technology and users’ comfort levels. In general, I love Google products. “Googling” is probably my main go-to internet activity. What’s the population of Argentina? Google it. How many… Continue reading Over-personalized. Google, I need some space.