I hate market segmentation. At best, it’s boring. At worst, it’s misleading. I don’t trust it. I especially hate using market segments for small studies. How much do you really have in common with someone just because they are your same age and race? And why should I care? I’m not talking about cultural identity,… Continue reading Market segments slice us up: why I care little about your age, race, sex
Tag: corporation
Making Culture Through Experiments – Notes on Culturematic
I just read Grant McCracken’s new book Culturematic. (Finally, an anthropologist who writes like a human!) Here are some notes, not a review, just notes to help me keep track of ideas. – A culturematic is a little machine for making culture. It is designed to test the world, discover meaning, and unleash value (p.3)… Continue reading Making Culture Through Experiments – Notes on Culturematic
Over-personalized. Google, I need some space.
Google’s constantly being praised and criticized for its products and policies. This means it’s right where it should be, on the edge, always pushing the boundaries of technology and users’ comfort levels. In general, I love Google products. “Googling” is probably my main go-to internet activity. What’s the population of Argentina? Google it. How many… Continue reading Over-personalized. Google, I need some space.