Like Christianity or Communism, the idea of innovation started off so pure, like love thy neighbor, and everyone should be treated the same. Then “innovation” became a tool for evil people to carry out selfish desires. Yet to say I hate it makes me sound like the anti-Christ.
What do you think of when you hear the word innovation? I see computers flying through space with blinking lights making a whooshhh sound then a plinnk. A woman’s voice declares, “Innovation… connecting you to the future.”
You know who put this image in my head? I don’t. It was a countless amount of big faceless corporations mind-raping me. A big, homogenous beige computer from the 90’s raping my brain.
The word “innovation” has been reduced to a corporate buzzword like synergy (let’s not even get started on synergy). It now stands for nothing. I really don’t even know what it means. Doesn’t it just mean invention? The words even sound the same.
Dictionary.com says it means “something new or different introduced.” Well that sounds great. Something new or different, fresh. Then isn’t it ironic that I think of the complete opposite? The power of marketing is amazing. Maybe we can start a campaign to revitalize this term.
Also what is interesting is when I hear “innovative.” I don’t think of the same thing. I think of art directors standing in galleries with their hands resting on their chins. I think of modern dance. I think of daring movies. Innovation as a noun, bad. Innovative as an adjective, good.
Here are some terrible, terrible examples of innovation found simply on Google Images. Really look at these images in all of their image stock glory. What are they really showing us? What the hell does a fish in a lightbulb mean? Google “innovation” for yourself and see if you can top my examples in terms of extreme shitiness.