The “insights” process is not mystical, but it is creative

The most common output of my work are “Insights.” Yes, capitalized, because that is usually the title of the report or slide deck or presentation or whatever it is that I am producing for a client. I usually do ethnography (“ethnography lite” to real anthropologists or just “ethnographies” to most regular folks in the know).… Continue reading The “insights” process is not mystical, but it is creative